'Wine 2 You' was established in 1993 with two primary objectives:

1) To have fun finding and selling wines from France and Spain
2) To prove to myself that I could set up and run my own business.

By the end of 1996, both objectives had been achieved and it was time to think about what was different about 'Wine 2 You'.

The major difference is about relationships:-

To my suppliers - I aim to deliver long-term commitments to my direct suppliers, who are all, like me, small to medium-sized enterprises and who take a personal interest in their products and their relationships with their customers.

To my customers - I want to be a reliable source of wines, advice, information, and, above all, a link to those suppliers themselves.

In the descriptions of the Wine producers that follow, five of the key sets of people that we work with, you may detect a bias against New World wines. This is not meant to be a broad statement against the wines of Australia or anywhere else, but rather a blast against homogenisation for the sake of 'consistent quality'. Of course this is what many people want, and what Supermarkets are good at supplying. But, just as many branded lagers have mass appeal, so do many people seek out the products of small breweries and artisan beer-makers. I'm in the same business for wine. Luckily there are other enthusiasts out there doing the same for New World wines, which is why Wine 2 You sells the wines imported by Haughton Agencies from the likes of Adam Wynn and John & Bridget Forrest.

During the last two years I am delighted to have been able to draw upon the knowledge and the friendship of Grier Palmer, of the SME Centre at Warwick Business School, whose qualities will be increasingly available to my customers too in his role as Marketing Partner. His knowledge of Spain and of wine in general, as well as his
business experience, will be a considerable asset to us all.

'Wine 2 You' is about personal selection of quality wines from artisan producers, many of whom cultivate Organically, so that you, the customer, end up with a product that has integrity, humanity and varying degrees of alcohol! The only thing we take seriously is the enjoyment of drinking wine.

I hope you enjoy making your personal selection from this website.

Keith Morton